ITP stands for Intelligent Tracking Prevention. With the latest Safari version, and soon Firefox, they've added blocking which makes a number of changes which makes tracking more challenging. The nuts and bolts boil down to three things.
3rd Party cookies no longer will track, any cookies must be set on the domain being visited (and must have interactions)
Referrer data may be limited to top level domain.
Domain redirects (when clicking a link goes to one site then redirects to another) may not operate the same (won't save the cookie)
So this drastically changes things and many services are releasing updated scripts for tracking, some are rewrites and just require new installs, others require the store owner add their own scripts for storing the info needed.
Magic pixel is built to do one thing, and do one thing well, make sure you get accurate reporting to services that need it for sales numbers, referrals and analytics. Our installs not only guarantee data properly transfers from store to checkout, but we also include troubleshooting and analysis if for any reason data isn't properly being sent to the various services.
We fully support any templates or features purchased from, or installed by Your Store Wizards.
Your Store Wizards cannot be held liable for any damages caused by using the template transfer utility improperly or by improper use of any self installed templates. We have never had an issue but need the legalese for anyone who might use a screwdriver to hammer a nail.
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[toll free] (877) ysWizards (877) 979-4927