Buy Rich Snippets (Structured Data) and Canonicals for only $250. This is a savings of $148 if purchased separately.
Rich Snippets are a content markup format that allows the search engines to crawl your item pages quickly and make sure that the information contained in their searches are accurate.
Structured Data or "schema tags" or "Microdata" is a way of marking up the content on a page so search engines can properly pull out information. Microdata is readable by Google, Yahoo! and Bing. Schema.org markup, our preferred format, is slightly easier to implement than other markup formats and is supported by Bing, Google, and Yahoo (and potentially other engines).
Bing, Google and Yahoo! are all part of a coalition behind schema.org and it does not require changes to "doctypes".
Schema.org markup is a straightforward implementation.
Schema.orgmarkup is supported by Yahoo!, Google, and BING and is considered a VALID format.
Provides key information for Structured Data (Rich Snippets).
Schema.org markup requires NO doctype changes or mods to the opening HTML tag.
You should have a Canonical Tag.
The canonical tag by itself is a tool for Google and other search engines to know where the "primary" page for any content resides. A canonical tag is generally used to avoid duplicate content issues in case there are multiple pages with similar content or multiple paths to the same page.
Canonical tags are important if you use comparison shopping engines and those sites have links back to your Yahoo store (which most do). The canonical tells Google when they see a page, the url in the canonical tag is the main one for that content. If you have a page at say abc.html and you give shopping.com a url with tracking (abc.html?tracking). It's possible to see the link and end up at (abc.html?tracking) and think it's a duplicate page to abc.html . The canonical will point to abc.html and tell google that even if it hits abc.html?tracking , the main page is abc.html and so the ?tracking one isn't a duplicate page.
This also can happen - and is even more likely - if a user clicks through a shopping link, gets the '?tracking' url and then posts it on a blog, site, etc... Really anything that adds parameters to the url can cause Google to think you have duplicate content without the canonical tag. Canonical provides security that Google won't see duplicate data.
If you don't have a Google Products feed or feeds to other comparison shopping engines, you should and we can help. Go to http://www.feedwizards.com and we can get your data feed established ASAP so you don't miss out on the free traffic it provides.
Order now and maximize your SEO by greatly reducing or eliminating duplicate content issues caused by multiple similar pages or multiple paths to your product pages.
We fully support any templates or features purchased from, or installed by Your Store Wizards.
Your Store Wizards cannot be held liable for any damages caused by using the template transfer utility improperly or by improper use of any self installed templates. We have never had an issue but need the legalese for anyone who might use a screwdriver to hammer a nail.
Made With Love in California Ladera Ranch
[toll free] (877) ysWizards (877) 979-4927