What is an RSS feed?
"Really Simple Syndication" aka (RSS) is a type of data feed often used to update text content like BLOGS and NEWS HEADLINES. An RSS document, also called a "feed," "web feed," or "channel," contains content from an associated site (your site). RSS makes it easier for people to keep up with their favorite web sites - automatically. It is certainly easier than checking them manually.
OK, so how do I use this with my Yahoo store?
As a Yahoo! store owner, you already have an account at "my.yahoo.com". You can add your products to your my.yahoo account for FREE.
Go to your account at http://my.yahoo.com
There is a link at the bottom of your my.yahoo splash page to "ADD CONTENT". Click the link.
There is a link next to the resulting search box labeled "add RSS by url". Click the link.
There is a box to enter the URL of your RSS data feed.  Your Store Wizards will supply the link. Just paste it in and you're all set!
Of course this isn't the only application where you can use your RSS data feed. You may use your RSS data link on any site which wants to reference your products.
What is the benefit of listing my items on my.yahoo.com? Incoming links! - The links on your my.yahoo.com account are free incoming text links to your product pages. This provides a nice SEO benefit.
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