You've got visitor traffic, but now you need to get them to purchase. It's all about CONVERSION. Unfortunately there is no magic number as to what percentage of visitors should purchase. For some stores, it can be incredibly small (less than 1%) and others can be as high as 8-10%. The key is to increase your conversion as much as possible. Better conversion means not only more sales, but your advertising becomes more profitable which lets you expand your marketing efforts
Sales can be lost at many points in the process when a visitor is on your site. Key components include...
Easy to use search
A professional and trustworthy looking site
Accepting payments in whatever form a customer wants to use
Providing good information to answer customer questions
Providing good values in item pricing
Shipping that is well priced with easy to understand rules
Overall, the ideas are generally pretty simple. Don't make your customer do any more work than absolutely needed (every time a visitor has to click or think you could lose them), and make sure their attention is focused on what you want it on (clicking the order button, then completing the sale).
All of our enhancements are built around these concepts. We base the products we create on our customer requests as well as features we've seen work for the biggest benefit to increase sales.
We fully support any templates or features purchased from, or installed by Your Store Wizards.
Your Store Wizards cannot be held liable for any damages caused by using the template transfer utility improperly or by improper use of any self installed templates. We have never had an issue but need the legalese for anyone who might use a screwdriver to hammer a nail.
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